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Influence Energetics: A Paradigm Shift from Communication to Thermodynamic Work

Influence Energetics: A Paradigm Shift from Communication to Thermodynamic Work

Abstract In an era where digital technologies—culminating in generative AI—have driven content production costs toward zero, traditional metrics of influence—views, shares, followers—have become fundamentally inadequate. We introduce Influence Energetics, a theoretical framework that reconceptualizes influence not as information diffusion, but as thermodynamic work: the transformation of

By Alex Yang Liu