FUNDAMENTALS
Influence Energetics: A Paradigm Shift from Communication to Thermodynamic Work
Abstract In an era where digital technologies—culminating in generative AI—have driven content production costs toward zero, traditional metrics of influence—views, shares, followers—have become fundamentally inadequate. We introduce Influence Energetics, a theoretical framework that reconceptualizes influence not as information diffusion, but as thermodynamic work: the transformation of